Pure Michigan Campaign Boosts Northern Michigan Tourism - Northern Michigan's News Leader

Pure Michigan Campaign Boosts Northern Michigan Tourism

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The Pure Michigan campaign boosted Northern Michigan tourism and Traverse City hopes to continue that success.

The Traverse City Convention and Visitors Bureau works with the Pure Michigan Campaign to bring tourism to the city.

They held their annual meeting in Traverse City today, to discuss tourism trends and how out-of-market campaigning has affected the area.

From golfing to visiting the dunes, the bureau says people are realizing what Northern Michigan has to offer.

They will begin airing the new Pure Michigan Winter Campaign in the coming weeks.