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Top automotive blog DealerRefresh publishes best practices on mobile promotion
(PRWEB) August 08, 2012
DealerRefresh, a top source for the automotive retail community, published the AutoMotion Dealer App best practices strategies for 2012. The article details how easy mobile app promotion was in 2008. App developers could submit their app to Apple and compete amongst the thousands of other apps for user's attention. "Thousands" being 10,000. End of 2008 - five months after the app store launch only 10,000 total iPhone apps existed. If an app was popular, it would make the top 25 list in multiple categories and enjoy front row promotion to users around the world.
Today, over 500,000 apps exist on Apple's store alone. Complex and large dollar promotional strategies back new app attempts to crack the top 25 category - even for a day. Companies pay hundreds of thousands of dollars for faux downloads, contracting "incentivized install" companies that use virtual and real currency to pay users a fee to download the app. If enough downloads can be driven for a particular app, it has a chance to crack the top 25 of a given category.
The article continues to showcase how dealers can compete in an increasingly crowded arena of mobile apps. Read the full article here: http://www.dealerrefresh.com/mobile-app-dealer-promotion/
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