Living Right: Neuro-Marketing - Northern Michigan's News Leader

Living Right: Neuro-Marketing

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We've all gone to  the grocery store to pick up a few items, only to return home with a trunk full of groceries we didn't really need.

Scientists believe it happens through something called neuro-marketing.

In today's Living Right, we'll show you how supermarkets work to appeal to our emotions and subconscious mind to get us to spend more.