Thousands of motorcycle riders are rumbling into Northern Michigan today.
The party is on in Baldwin as the 40th annual Blessing of the Bikes starts to welcome in riders.
What was once a one-day round up in Lake County -- is now a massive three-day celebration.
Thousands of bikers from all over the nation cruise in for Sunday's blessing.
And massive crowds of black leather means the best weekend of the year for local businesses.
So what makes this event so popular, year after year?
One veteran rider says it's simple - it's the people.
Motorcycle riders say they're all one big family.
9&10's Evan Dean stopped in Baldwin today and has the story.