Why Television Advertising?

Are your advertising dollars shrinking? Have you cut advertising dollars out completely? Sick of the old cliché “You have to spend money to make money?” At 9&10 News, we understand today’s small business concerns, and we are here with solutions.

Affordable advertising: does it exist?

We know what you’re thinking; “television advertising is too expensive.” Local television is more cost effective than newspaper, radio, cable, and local magazines.

Let’s take a look:

Advertising is measured in cost per thousand (CPM) or the cost to reach 1,000 people (potential customers). For example:

One commercial on 9&10 News at 6pm costs $600 and reaches 71,000 Adults 18+.
$600 divided by 71 = $8.45
The cost to reach 1,000 people (CPM) is $8.45

Source: July 2007 Actual Nielsen.

Why Television Advertising?

Television reaches more adults each day than any other medium.  For example 92% of those surveyed reported watching television in the previous 24 hours as opposed to 71% who listened to radio, 61% who read a newspaper, 60% who used the Internet, or 48% who read a magazine.

What you get with television advertising is the ability to reach the masses at levels no other single advertising medium can deliver. No other medium is so visible and able to elicit such a range of emotions.

Source: January 2007 TVB

Why 9&10 News?

9&10 News is the most viewed television station in the Traverse City- Cadillac Market comprised of 25 counties. This results in your company reaching over 80% of the total retail spending dollars available in the total television market.

9&10 News dominates the Adult 25-54 core demographic group with programming such as 9&10 News Award Winning local news and much more. By reaching this KEY demographic your business will be showcased to the audience that has the most disposable income in Northern Michigan

Hopefully we have raised some questions and interest in marketing your business on 9&10 News. We would welcome the opportunity to further discuss your advertising and marketing plans.

Remember, when the message moves you, it must be TELEVISION!